Intentional Brand & Web Design Studio
Your vision is one of a kind, and your brand and website should be too.
Let’s create a look and feel that’s uniquely yours, something that truly reflects who you are and builds meaningful connections with your audience.
You’ve poured your heart and soul into your business.
Now it’s time to let the world see it.
At Finlo Studio, we don’t just create brands; we help you align your vision, values, and story into a digital experience that deeply connects, converts, and leaves a lasting impact.
We Specialise in
Strategic Brand Design
Before we dive into the design, we focus on your brand’s foundation. We’ll work with you to refine your brand strategy and create a cohesive visual identity that connects with your audience on a deeper level. Every color, font, and image is thoughtfully chosen to reflect the true essence of your brand. Your website won’t just look good—it will tell your story in a way that feels authentic and intentional.
Custom Web Design
Your website is more than just a digital storefront—it’s an extension of your brand and the heart of your business. We take a holistic approach, ensuring that every element of your site aligns with your overall brand strategy. From the look and feel to the way it functions, your website will reflect your values, vision, and the unique energy of your business.
Mobile first, always
We know your audience is likely to connect with you from their phones as much as (if not more than) a desktop. That’s why we design websites that look and function beautifully on all screen sizes. Whether someone’s browsing on the go or at home, they’ll experience your brand at its best.
E-Commerce solutions
If your business includes an online store, we make sure it feels just as thoughtful and aligned as the rest of your website. From secure payment options to user-friendly product pages, we design e-commerce experiences that not only support your business but also grow with it as you scale.
SEO That’s Built-in, not tacked on
A website that reflects your brand’s energy and values deserves to be seen. We build SEO right into the design, helping your site rank higher in search results while staying true to your brand’s voice. It’s about getting found by the right people—those who resonate with what you offer.
Ongoing support
We’re here for the long haul, offering continued support and maintenance to ensure your website evolves with your business. Our holistic approach means we look at your business as a whole—not just the website—ensuring your online presence continues to align with your long-term goals and growth.
Brand & Design Packages
01/
A Roadmap to clarity & Conversion
Brand Audit
Is your brand doing the heavy lifting it should?
Your brand is more than just a logo. It’s how your audience connects with you, remembers you, and chooses you.
Does your brand feel misaligned, outdated, or just not quite right? Are you second-guessing your visuals, messaging, or online presence? The Brand Audit is designed to:
- Cut through confusion and pinpoint what’s holding your brand back
- Provide actionable steps to align your brand with your vision and goals
- Help you feel confident and proud of the way your business shows up
If your brand isn’t pulling its weight, it’s time for a transformation.
Our Ultimate Brand Audit is designed to uncover what’s holding your brand back and give you the tools to make it unforgettable.
Inclusions
+ Visual Identity Review: A detailed evaluation of your logo, color palette, typography, and overall design to ensure your brand’s look aligns with your goals and appeals to your audience.
+ Messaging and Positioning Assessment: Review your brand voice, tone, and key messaging to make sure they resonate with your ideal clients and communicate your value clearly and authentically.
+ Website and Social Media Analysis: Examine your website’s design, usability, and conversion potential, as well as your social media profiles, for consistency, engagement, and effectiveness.
+ Detailed Action Plan: A personalised roadmap with clear, actionable recommendations to align your visuals, messaging, and online presence with your goals.
This is perfect for you if
+ Business owners and entrepreneurs who feel their brand is out of sync with their vision.
+ Professionals preparing for a rebrand or pivot and want a clear starting point.
+ Startups ready to refine their presence and attract their ideal audience.
INVESTMENT & Timeline
Estimated timeline 1 week
A$450 (limited time offer)
Payment options: Pay in full
02/
Signature Brand & Website Design Package
Aligned by Design
Ready to fully align your brand and website with your vision? The Aligned by Design Experience is about more than just creating a beautiful brand and website. It’s about setting your business up for long-term success.
With this premium experience, we’ll build a visual identity and online presence that truly reflect your unique gifts. You’ll also get two coaching sessions to dive deep into your business model, strategy, and systems, giving you clarity and confidence moving forward.
This is everything you need to confidently share your brand with the world and step into your full potential.
Inclusions
+ Brand Discovery Session to dive deep into your story, your brand’s core purpose, audience, and goals to create a strategic foundation for your design.
+ Brand Identity: Custom logo, typography, colour palette that reflect your authentic self.
+ Custom Web Design: A strategic, mobile-responsive, SEO-optimised website that captures your brand’s essence and serves your business goals.
+ Brand stylesheet to ensure consistency
+ Social media templates to keep your brand cohesive
+ Ongoing Support: Post-launch guidance, website training, and optimisation support.
+ 1:1 Support: We’ll work together through two 60-minute coaching sessions to discuss your business model, refine your strategy, and implement the systems that will help you scale.
This is perfect for you if
+ You’re launching a new business and want a brand that feels like you from the start.
+ You’ve outgrown your current brand and need a refresh that reflects your evolution.
+ You’re craving a visual identity that feels more connected to your purpose and values.
Timeline
Estimated timeline 6-8 weeks
Inquire for pricing.
Payment options: Pay in full, 50/50, 3 monthly payments
03/
Strategic Brand Foundations
Brand Blueprint
Strategic Brand Foundations is a focused, high-impact package designed to help you uncover your brand’s core values, define your unique positioning, and create a clear strategy for building a brand that reflects who you are and resonates with your audience.
In this session, we’ll dive deep into understanding your brand’s essence, positioning, and messaging, providing you with a strategic roadmap for success.
This offer is perfect for entrepreneurs, coaches, and small business owners who want to build a purpose-driven brand but need clarity on how to get there. Whether you’re just starting out or looking to realign your existing brand, this package will set you on the right path.
Inclusions
+ Deep-Dive Brand Discovery Session.
+ Competitor and Market Analysis.
+ Brand Strategy Roadmap, including Brand Positioning, Tone of Voice Guide, Key Messages, Next Steps.
+ Visual Inspiration Board.
+ Follow-Up Support (1 week)
This is perfect for you if
+ Entrepreneurs who need to create a solid foundation for their brand before launching.
+ Existing business owners who feel their brand is misaligned with their values or target market and need a refresh.
+ Creatives, coaches, and service providers who want to communicate their authentic voice in the marketplace.
Timeline
Estimated timeline 2-4 weeks
04/
Mini Brand Package
Glow Up Lite
With the Glow Up Lite Brand Package is perfect for new entrepreneurs or those who need a quick brand refresh. You’ll be armed with a logo, color palette, typography recommendations and a style guide to help your brand seen, quickly.
This is more than just a design process—it’s about crafting a brand that feels genuine to you and resonates with the people you want to reach. By the end, you’ll have everything you need to make an unforgettable first impression and confidently step into the spotlight.
Inclusions
+ Brand discovery session & questionnaire
+ Custom logo design (variations and favicon)
+ Simple colour palette
+ Typography recommendations.
+ Brand stylesheet to ensure consistency.
+ Social media templates to keep your brand cohesive.
This is perfect for you if
+ You want a quick, professional identity without the extensive branding process.
Timeline
Estimated timeline: 2 weeks
05/
Brand Identity Package
Glow & Grow
Your brand is more than just a logo—it’s the essence of who you are, distilled into visuals and messaging that connect with your audience on a deeper level.
We’ll work together to create a brand identity that not only looks beautiful but feels like an authentic reflection of your values, purpose, and story.
Whether you’re just starting your business or ready for a brand refresh, I’ll guide you through a thoughtful, collaborative process to design a brand that feels truly aligned.
We’ll uncover the essence of your business and translate them into a visual identity that speaks to the heart of your business.
Inclusions
+ Brand discovery session & questionnaire to dive deep into your story, values, and vision.
+ Custom logo design & all variations that reflects your brand’s essence.
+ Visual identity (colour palette, brand elements).
+ Font pairing recommendations.
+ Brand stylesheet to ensure consistency.
+ Social media templates to keep your brand cohesive.
This is perfect for you if
+ You’re launching a new business and want a brand that feels like you from the start.
+ You’ve outgrown your current brand and need a refresh that reflects your evolution.
+ You’re craving a visual identity that feels more connected to your purpose and values.
Timeline
Estimated timeline 4-6 weeks
06/
Intentional Website Package
The Digital Glow
Your website is where your brand comes to life online. It’s your digital home, and it should feel just as welcoming and aligned as the rest of your business. With The Digital Glow service, we create websites that are not only visually stunning but also functional and intuitive, designed to support your business growth and deepen your connection with your audience.
We specialize in crafting websites that tell your story in a way that feels authentic to who you are. From layout to design to user experience, every detail is intentional, ensuring that your site serves both you and your visitors. Whether you need a brand-new website or a redesign, we’ll create something that feels like an extension of you—a site that’s aligned, optimized, and built for connection.
We are WordPress specialists.
Inclusions
+ Custom 5-page website design tailored to your brand and audience.
+ Fully responsive design (mobile and desktop) for seamless user experience.
+ Basic SEO optimisation to ensure your site gets noticed.
+ Integration of essential tools (email marketing, booking systems, etc.).
+ Post-launch training on how to update and manage your site with ease.
*optional: e-commerce, advanced SEO, copywriting, extensive design work, sales pages, blogs, memberships, online courses
This is perfect for you if
+ You’re launching a new business and need a website that reflects your vision from day one.
+ You have an existing website that feels outdated or disconnected from your current brand.
+ You want a website that not only looks amazing but also supports your business goals and growth.
Timeline
Estimated timeline 4-6 weeks
Sales Page Add-on
Looking to launch an online course or coaching program and need a sales page that’s as captivating as the website template you’ve chosen? At Finlo, we specialise in creating high-converting sales pages that not only look stunning but are designed to get results. With our Sales Page Add-Ons, you can seamlessly integrate a custom, conversion-focused sales page that aligns with your vision and matches the template you love.
Blog Add-on
Thinking about adding a blog to your website to share your expertise and connect with your audience? We’ve got you covered! We know how important it is for your blog to not only look great but also align perfectly with your brand and help you grow. We’ll create a blog that’s beautifully integrated with your site, easy to use, and optimised to get you seen.
Whether you’re looking to boost your SEO, share valuable insights, or simply create a space for your voice, we’re here to make it happen
We go beyond design
We offer more than just creative & digital support; we bring a deeply personal, holistic approach to everything we do. From creating courses that reflect your unique vision, to streamlining your processes so you can focus on what truly lights you up, we manage the details with care and intention. Every service we offer is about helping you create a business that feels as good as it looks—one that flows, evolves, and grows in a way that feels right for you.
With us, it’s not just about checking tasks off a list—it’s about being seen, supported, and empowered to lead with confidence. Together, we’ll create more space for you to lead from a place of alignment and purpose.
Email Marketing
Copywriting
Website updates & maintenance
Client experience audit
ClickUp CRM setup services
Dubsado CRM setup services
Funnel Creation
business launch strategy
Automation & Funnel Setup
Project Management
Course platform builds
System & Workflow Optimisation
Need Something Else?
Our packages are designed as a starting point. If you have a unique project in mind, feel free to reach out—we’d love to explore custom options with you!
And if we don’t offer exactly what you’re looking for, don’t worry. We have an extensive network of talented collaborators ready to step in and provide the expertise needed to support your project.
Our Process
Step 01
Discovery & Alignment
Ready to take the next step? You can either schedule a clarity call with us or fill out our inquiry form—whichever feels right for you.
Once submitted, we’ll be in touch to explore how we can work together.
Step 02
Clarity Call
This is a chance for us to connect on a deeper level in a relaxed, no-pressure conversation.
After our call, I’ll follow up with a detailed project quote, contract, and your first invoice. A 50% deposit is required to reserve your spot.
Step 03
Seamless Onboarding
If we decide we’re a great fit after our discovery call, we’ll move forward with the onboarding process!
To ensure everything flows smoothly, we use two platforms: Dubsado for handling proposals, contracts, and payments, and Notion as our collaborative project hub.
Step 04
The Magic starts
Once we’ve officially kicked off, this is where the real work begins. We start with in-depth research and strategy to ensure every element of your brand and project is deeply aligned with your vision.
From there, we move into the design phase, where ideas are transformed into visuals, layouts, and concepts that bring your business to life.
Step 05
It’s Go Time
Throughout the entire process, we’ll collaborate closely to refine and perfect the details, making sure everything aligns with your goals.
Once all the details are finalised and you’re over the moon with your new branding, we’ll set up an offboarding call and share all your brand files via Google Drive.
You’ll have two additional weeks of support to as you implement your new branding.
FAQs
Can I just get a logo without a full brand package?
We focus on providing comprehensive brand strategies that include logo design as part of a complete visual identity. We don’t offer standalone logo services, as we believe it’s essential for your logo to work cohesively with the rest of your brand elements for the best impact. Or consider the mini-brand package.
How long does the website design process take?
The timeline for a custom website design typically ranges from 4 to 8 weeks, depending on the complexity of the project, the number of pages, and the level of customisation. We’ll provide a clear timeline once we understand your specific needs during the initial consultation.
Are the websites you design SEO-friendly?
Yes! Every website we build follows SEO best practices. We ensure that your site is optimized for search engines with proper meta tags, descriptions, and responsive design to help your site rank higher and attract more organic traffic.
Will my website be mobile-friendly?
Absolutely. We design all websites with a mobile-first approach, ensuring that your site looks beautiful and functions seamlessly on all devices, including smartphones and tablets.
Can I update the website myself after it's live?
Yes! We design websites on user-friendly platforms (such as WordPress, Shopify, or Squarespace) and provide training so you can easily update content, images, and other features on your own. We’re also available for ongoing support if you need help in the future.
Do you offer e-commerce solutions?
Yes, we offer fully integrated e-commerce solutions for both product and service-based businesses. From setting up payment gateways to creating user-friendly product pages, we ensure that your online store is easy to navigate and secure for your customers.
Do you offer support after the website is launched?
Yes, we provide ongoing maintenance and support packages to keep your website running smoothly. This includes updates, troubleshooting, and security checks to ensure your site remains secure and up-to-date.
Can you help with digital marketing for my new brand or website?
Definitely! We offer digital marketing services that include SEO optimisation, email marketing, social media strategy, and content creation to help you grow your audience and convert leads into clients.
What platforms do you work with for website design?
We work with a variety of platforms based on your business needs, including WordPress, Shopify, and Squarespace. During our initial consultation, we’ll determine which platform is the best fit for your goals.