Creative + Digital studio
WE CRAFT
For Ambitious entrepreneurs
With a unique blend of strategy, creative design, and holistic business practices, we help you turn your vision into a thriving, aligned business.
Our mission is to create aligned and purpose-driven brands and businesses for visionary entrepreneurs who want to make an impact.
We believe that building a successful business is about more than just having a great idea & making bank; it’s about aligning strategy, creativity, and purpose to create something truly transformative.
We take a holistic approach to ensure that everything we create is both functional and beautiful, designed to make an impact, while staying true to your values and vision.
Our Services include:
〰 Brand Strategy & Design: We’ll help you uncover the heart of your brand and create a visual identity that not only stands out but also deeply resonates with your ideal audience
〰 Digital Marketing & Systems: We craft innovative strategies that fuse creativity with technology, helping you grow your business sustainably without burnout.
〰 Course & Funnel Creation: From concept to execution, we’ll work with you to design a learning experience that engages, converts, and adds value.
〰 1:1 Business Support: For those looking to start or scale their business, we offer tailored one-on-one guidance, helping you align your vision with actionable strategies that set you up for long-term success.
OUR STUDIO IS BASED ON THE sunShine Coast in Australia
But we’re lucky enough to work with people across the world.
Meet the founder
strategic creative, blending intuition with focused action to help businesses launch & grow
Before Finlo Studio, my journey to building an aligned, purpose-driven business wasn’t a straightforward path. My life has been full of lessons, successes, challenges, burnout, and the drive to create something meaningful.
After studying graphic design, I started out working as a digital project manager and eventually became a creative studio manager, collaborating with top brands across Australia, the U.S., and Canada. I was immersed in the fast-paced creative industry for over a decade. I loved being part of the creative world, but as I welcomed my first child into the world, I began to realise I wanted something more aligned with my personal values and vision, a business that reflected who I truly was. I craved balance and freedom of how I spent my time.
When I launched my first business, Jolene Elizabeth, I started as a Virtual Assistant and quickly transitioned into becoming an Online Business Manager (OBM). I also returned to my creative roots and started designing again. After experiencing burnout a second time, caused by a lack of boundaries, I began to explore what true alignment really looked like for me.
I realised the importance around creating a business that supports your well-being, aligns with your energy, honours your strengths, and reflects your purpose. Because, if whatever you’re doing is not sustainable, there’s a limited time frame on your success. This inspired me to study life coaching, embodiment coaching, and NLP. This was not just to reconnect with my own needs, but to help others move towards more aligned and intentional action.
Whether it was with clients, friends, or even conversations with complete strangers (honestly), we’d ALWAYS end up diving deep into their creative ideas, or big business dreams, or just that vague feeling of wanting to do something meaningful. Some people had a clear vision but didn’t know how to make it happen, while others felt completely stuck and didn’t know where to start. I found myself naturally helping people figure things out, starting businesses, going back to study, or just finding clarity about what they really wanted.
That’s where I found my zone of genius and the work I love: guiding people through the process of discovery and creation. Through deep conversations, a ‘why not me?’ vision, intentional design and practical planning, I became the person who could take someone’s half-formed idea or the potential of what could be and help shape it into something real.
This process of uncovering vision and aligning it with action became the foundation of my work and it feels deeply fulfilling. For me it’s not just about building businesses; it’s about creating something that feels deeply authentic, aligned, and sustainable, something that reflects who you are at your core. This is the work that lights me up.
That’s the heart of Finlo Studio: a space where creativity and purpose come together to help you bring your vision to life.
Our Approach
At Finlo Studio, I’ve taken all the lessons I’ve learned from the burnout, the misalignment, the years of trying to DIY my way through, and transformed them into a business that helps purpose-driven founders create aligned, purposeful businesses of their own.
We’re not just about building beautiful brands or launching successful products (though we do that too). Our focus is on helping entrepreneurs build businesses that reflect who they truly are, without burning out or feeling disconnected. We take a holistic approach, working with you to develop systems, strategies, and a brand that’s in sync with your life, energy, and goals.
Our Signature Process
Discovery + Vision
Uncovering the Soul of Your Brand
We’ll kick things off by getting to the heart of your brand; what truly makes you you. This phase is about exploring your mission, values, and the goals driving your business forward. Together, we’ll uncover your unique story and craft a vision that aligns with your purpose, creating a brand that speaks directly to your audience in a way that feels authentic and magnetic.
Strategy + Alignment
Designing Your Path to Impact
Now that we know what makes your brand special, it’s time to develop a strategy that brings it to life. We’ll create a clear roadmap that aligns your vision with your audience, offering a seamless way to connect and convert. From refining your brand messaging to mapping out your digital touchpoints, this phase ensures your brand’s strategy reflects your purpose and goals.
Design + Build
Crafting an Aligned Digital Experience
This is where the magic happens! We take all the insights from the previous steps and start building your aligned brand and website. From visual branding to designing user-friendly websites, we make sure every touchpoint feels true to your brand’s essence.
Launch + Growth
Putting Your Aligned Brand Into Action
With your brand and website ready, it’s time to launch! We’ll support you every step of the way as you introduce your aligned brand to the world. And post-launch, we’ll provide tools, insights, and systems to help you scale and grow with ease.
Our approach is all about collaboration, alignment, and creating brands that feel real; brands that connect with your audience, grow with your business, and reflect your purpose every step of the way.
Ready to create a brand that feels aligned and authentic?
Let’s work together to bring your vision to life. Book a call today
Studio Values
Freedom
Balance
SERVICE
Creativity
Collaboration
Our Mission
We believe your business should give you more than just success; it should give you the freedom to live life on your own terms. We’re here to help you create a business that is not only aligned with your purpose but also supports the lifestyle you desire.
We take a personal approach, getting to know you and your vision so we can design something that truly reflects who you are. Through collaboration and thoughtful design, we help you build a brand that is authentic, impactful, and aligned with your values, one that allows you to focus on what matters most in life.
Our goal is simple: to create a business that feels right for you, one that empowers you to achieve the balance and freedom you have been seeking. Together, we will turn your vision into reality, crafting a business designed to grow with you and support the life you want to lead.